>>The new Opel Astra. Made in Rüsselsheim.<<

For this campaign we created a bold visual world inspired by the place where the Astra is born: the Opel factory in Rüsselsheim.

The production environment becomes an abstract stage of light, geometry and movement. Bright yellow light pours out of the factory while the car emerges from a world of precision engineering and German craftsmanship. Sharp contrasts, minimal architecture and glowing highlights shape a futuristic look that reflects the Astra’s design language: clean, confident and engineered down to the smallest detail.